Topics tagged with 'Greenwashing'
More in: Greenwashing
Why ‘greenhushing’ signals deeper issues with NZ’s climate risk reporting regime
15 May 2026
By Hang Pham, Te Herenga Waka — Victoria University of Wellington | Most of us are familiar with the concept of greenwashing: organisations exaggerating or overstating their environmental credentials. But in New Zealand, there are signs the country’s climate disclosure regime may inadvertently be driving a very different trend: not saying much at all.
Fonterra ‘spins’ greenwashing research for favourable press
1 May 2026
By Liz Kivi | Dairy co-operative Fonterra has managed to ‘spin’ international research intended to highlight greenwashing, instead using it to generate unwarranted positive press, according to researchers behind the recent study into ag industry greenwashing.
Coal-to-urea plan ‘extremely unlikely’ to be zero carbon
28 Apr 2026
By Liz Kivi | A plan to turn Southland coal into nitrogen fertiliser is extremely unlikely “if not impossible” to be net zero, despite the claims of the Australian company applying to fast-track it, says sustainable energy expert Ralph Sims.
Fonterra admits ‘100% grass-fed’ claim breached law in greenwashing row
2 Apr 2026
By Shannon Morris-Williams | Fonterra has admitted its “100% New Zealand grass-fed” claims on Anchor butter were misleading and breached the law, settling a case brought by Greenpeace Aotearoa over packaging used between December 2023 and April 2025.
Dairy farmers' lack of climate action 'even bleaker' than water inaction – Upton
1 Apr 2026
By Shannon Morris-Williams | Government projections for cutting agricultural emissions are being undermined by low farmer uptake, with the Parliamentary Commissioner for the Environment warning the country is relying on “heroic” assumptions to meet its methane targets.
Five trees can’t offset a car: Lawyers accuse Mazda of greenwashing
9 Mar 2026
By Shannon Morris-Williams | Lawyers for Climate Action NZ is taking Mazda to the Advertising Standards Authority over its claims that a tree-planting programme will offset vehicle emissions.
Claims that AI can help fix climate dismissed as greenwashing
18 Feb 2026
Tech companies are conflating traditional artificial intelligence with generative AI when claiming the energy-hungry technology could help avert climate breakdown, according to a report.
No such thing as 'clean gas': if advertisers can act, why can’t politicians?
16 Feb 2026
COMMENT: In the rankings of least trusted professionals, advertising executives usually sit at the bottom along with politicians and real estate agents. But there’s one area where the advertising industry can now justifiably hold itself above politicians – stopping greenwashing by the gas industry.
Kiwi startup takes on global plastic pollution
12 Feb 2026
A New Zealand startup is launching what it says is the world’s first plastic-free effervescent drink tablet, with the ambitious aim of eliminating bottled beverages to reduce global plastic pollution.
Govt slammed for weakening methane target
15 Dec 2025
By Shannon Morris-Williams The Government has pushed through legislation under urgency to almost halve New Zealand’s 2050 methane target – a move Opposition parties say disregards scientific advice, breaks the country’s hard-won political consensus on climate action, and shifts the burden of higher warming and higher future costs onto the next generation.
TotalEnergies loses in Paris court, marking a turning point for fossil fuel truth-in-advertising
5 Nov 2025
TotalEnergies was found to have misled consumers about its role in the energy transition.
Z Energy settles greenwashing case over ‘quitting petrol’ claims
4 Nov 2025
By Shannon Morris-Williams | Z Energy has settled a landmark greenwashing case over claims it misled the public about moving away from petrol – a result Lawyers for Climate Action NZ says delivers long-overdue accountability.
Taxonomy seen as key to shaping NZ’s voluntary nature credit market
30 Oct 2025
By Shannon Morris-Williams | Experts say aligning the New Zealand Sustainable Finance Taxonomy with the development of voluntary nature credit markets could strengthen credibility, streamline investment, and support high-integrity environmental outcomes.
Look out for these 8 big ag greenwashing terms at COP30
28 Oct 2025
Food and farming companies will claim agriculture is the solution to the climate crisis at the Brazil summit — even though food drives a third of global warming.
Is greenhushing the new greenwashing? Or something else entirely
24 Oct 2025
Companies used to be accused of faking sustainability via greenwashing. Now some are hiding actual climate progress.
Climate credibility gap widening for Aussie firms
1 Oct 2025
By Pattrick Smellie | Australian public companies’ climate change commitments are in retreat, reflecting difficulty in achieving stated targets and increased fossil use, but not because of any pressure to make less effort, according to a study of major companies’ ESG reporting.
FMA consults on clearer ethical investment claims to curb greenwashing
29 Sep 2025
The Financial Markets Authority – Te Mana Tātai Hokohoko – has released updated draft guidance for financial products marketed with ethical or sustainability features.
Media round-up
5 Sep 2025
In our round-up of climate coverage in local media: The great methane debate; law change scuppers legal challenge to irrigation scheme consent; and what are the energy and climate implications of the $7.5 billion Amazon Web Services data centre deal?
Greenpeace to forge ahead with legal fight after Fonterra sale
28 Aug 2025
By Shannon Morris-Williams | Greenpeace says its greenwashing lawsuit against Fonterra will continue, despite the dairy giant selling off its consumer brands.
How the meat industry uses environmental groups to make beef seem climate-friendly
11 Aug 2025
The meat industry may have enlisted environmental groups to persuade people to “feel better” about eating beef, despite the sector’s ballooning emissions of climate-heating pollution.
Airlines risk legal challenges by advertising jet fuel as “sustainable”, NGO warns
18 Jul 2025
Amid suspected fraud in the production of sustainable aviation fuel (SAF), a new report says the airline industry should stop calling all alternatives to kerosene “sustainable”.
‘Ideological sludge’: How NZ is quiet quitting climate action
17 Jul 2025
New Zealand once stood out as a world leader on climate change. In June it became the first country in the world to abandon a commitment to phase out oil, gas and coal.
NZ voluntary carbon market’s sad state
14 Jul 2025
By John O’Brien | OPINION: A combination of scandals, challenging economic times, and cheaper offshore carbon credits, mean that the domestic voluntary carbon market in New Zealand remains absolutely tiny.
Can you trust climate information? How and why powerful players are misleading the public
11 Jul 2025
The climate crisis is more urgent than ever, so why is there a disconnect between stated policies and actual practices?
Biodiversity market needs govt regulation to avoid fraud risk
17 Jun 2025
By Liz Kivi | Participants have applauded the government’s pilot programme for New Zealand’s voluntary biodiversity market, but an expert says the emerging market needs better regulation to avoid reputational risk and fraud.
Govt uses climate change as ‘Trojan horse’ for other objectives
10 Jun 2025
By Shannon Morris-Williams | The Waitangi Tribunal has heard that the New Zealand Government’s international trade and investment agreements are failing to meet Tiriti o Waitangi obligations in the context of climate change – prioritising commercial interests while sidelining Māori rights and worldviews.
Greenpeace Denmark complaint accuses dairy giant of 'systemic greenwashing'
9 Jun 2025
"Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said one Greenpeace Denmark campaigner.
Greenwashing is rife in Australia, but could its days be numbered?
28 May 2025
COMMENT: Have you ever ticked the box to “fly carbon neutral”, had something delivered via “carbon-neutral shipping” or chosen to pay a bit extra to buy “carbon-neutral gas” from your energy retailer?
Energy Australia is in court accused of greenwashing. What is the case about and why is it significant?
16 May 2025
Climate group alleges energy giant misled 400,000 customers about ‘Go Neutral’ product, arguing that carbon credits don’t actually remove emissions.
Global livestock industry exposed for rampant rainforest destruction, despite no-deforestation pledges
23 Apr 2025
Media release | Greenpeace Aotearoa says a new investigation revealing that the world’s largest meat company, JBS, will fail to meet its deforestation-free commitment is yet more proof of false promises from the intensive livestock industry.
From airlines to trainers, this German NGO stops companies from greenwashing products
15 Apr 2025
It’s not uncommon to see products sold on shop shelves that market themselves as ‘carbon neutral’ or ‘environmentally friendly’. But these claims are not always clear or backed up by evidence - and courts are forcing companies to take them down.
‘Shameful’ move to scrap Ministry for the Environment passes
Thu 28 May 2026
By Shannon Morris-Williams | The curtain has fallen on the Ministry for the Environment after legislation paving the way for its merger into a new mega ministry passed its third reading in Parliament yesterday, with the opposition condemning the move as a major weakening of environmental protection and nature’s voice within government.
Wetland protections failing to stop losses
Thu 28 May 2026
By Shannon Morris-Williams | New mapping commissioned by the Environmental Law Initiative shows wetlands across New Zealand are still being converted to pasture, forestry and mining despite stronger national protections introduced in 2020, with researchers warning enforcement gaps may be undermining the rules.
$30m airline fund risks ‘burning public money’ without lasting benefit – expert
20 Mar 2026
By Shannon Morris-Williams | A $30 million government package to support regional air routes risks delivering poor value for money while increasing emissions, according to transport strategist Tim Adriaansen.
Europe has 'maybe six weeks of jet fuel left', energy boss warns
20 Apr 2026
Stocks would reach a tipping point in June if Europe was unable to replace at least half of its imports from the Middle East, the organisation said in a report this week.
Govt ramps up war on wilding pines with $79m boost
Mon 25 May 2026
By Shannon Morris-Williams | The Government is ramping up efforts to contain the spread of wilding pines with a $79 million funding boost aimed at protecting farmland, biodiversity hotspots, tourism landscapes and water catchments across New Zealand.
Huntly biomass option no cheap fix, Genesis tells MPs
Thu 28 May 2026
Genesis Energy says biomass can be burned in Huntly's Rankine units, but current costs put it in roughly the same price range as imported LNG and extra Rankine capacity would be expensive and could take years.
‘Fiscal hole’ likely to deepen as another carbon auction looms
Thu 28 May 2026
By Liz Kivi | A broker is picking the NZU price will push towards $60 in the coming weeks on the back of improved confidence, however prices on the secondary market are still lagging well below the auction floor, with the second auction of this year less than two weeks away.
Aus power prices to fall for most customers, with bigger drops for businesses
Thu 28 May 2026
Surging levels of renewable energy and better reliability from coal-fired generators are set to give consumers a break, with benchmark power prices to fall up to 10 per cent for consumers and more for small businesses.
ETS auction failures created $1.4b fiscal hole – Greens
Wed 27 May 2026
By Shannon Morris-Williams | Finance Minister Nicola Willis has hit back at the Green Party's claim that the repeated failure of New Zealand’s carbon auctions has added a $1.4 billion 'fiscal hole', with Green Party co-leader Chlöe Swarbrick blaming the Government for undermining the ETS.
New coal plants hit ‘10-year’ global high in 2025 – but power output still fell
22 May 2026
The number of new coal-fired power plants built around the world hit a “10-year high” in 2025, even as the global coal fleet generated less electricity, amid a “widening disconnect” in the sector.
Mike Smith’s asymmetric victory
Mon 25 May 2026
By Pattrick Smellie | COMMENT: The New Zealand Government’s recent move, undercutting citizens’ rights and the rule of law to cancel the country’s most important climate case is a massive win for Mike Smith, the climate change activist who brought it.
Green building council calls for clean energy policies
18 May 2026
The New Zealand Green Building Council has released its 2026 election manifesto calling for policies to reduce energy waste in buildings, lower household and business energy costs, and improve New Zealand’s energy security.
What Magyar’s defeat of Orbán in Hungary means for climate and energy
21 Apr 2026
Hungary has played a disproportionate role in EU climate and energy policy in recent years, by repeatedly vetoing climate action and by delaying the phaseout of Russian fossil-fuel imports.
Govt unveils long-awaited voluntary carbon market guidance
15 May 2026
By Shannon Morris-Williams | The Government has released long-awaited guidance for New Zealand’s voluntary carbon and nature markets, as questions continue for the sector despite ministers signalling support for its growth.
LNG vital to prevent economic damage as gas leaves NZ economy
Wed 27 May 2026
By Pattrick Smellie | Importing natural gas will make the difference between an “orderly” or “chaotic and unnecessarily costly" decline as domestically produced gas runs out, the chief executive of the Gas Industry Company, David Prentice, said yesterday.
Environmental groups call for ETS reform
20 Feb 2026
Several environmental organisations are calling on political parties to make climate and biodiversity central to the 2026 election campaign, with reforming the Emissions Trading Scheme seen as a key priority.
Europe heatwave 'brutal reminder' of climate change: UN
Thu 28 May 2026
The UN climate chief said Wednesday that a record-breaking early heatwave scorching a swathe of western Europe was "a brutal reminder of the spiraling impacts of the climate crisis".
EDS urges MPs to scrap the Fisheries Amendment Bill
5 May 2026
Media release | The Environmental Defence Society today lodged a substantive submission on the Fisheries Amendment Bill.
Biomass sector asks: where did the love go?
18 May 2026
By Pattrick Smellie | New Zealand has sufficient biomass in its plantation forests to replace natural gas for industrial process heat at lower costs than electrification, but is failing to get the attention it deserves, sector leaders say.
Govt’s LNG plan puts trade deals at risk, lawyers warn
Tue 26 May 2026
By Liz Kivi | Lawyers for Climate Action are warning that the government’s plans for an LNG import terminal and to subsidise gas fields are in breach of New Zealand’s free trade agreements with the UK and the EU.
Thumbs up for Govt help for businesses transitioning from gas
Tue 26 May 2026
By Liz Kivi | Businesses and climate advocates alike have welcomed the Government’s pre-budget announcement that it will help secure cheap lending for businesses transitioning from gas, as New Zealand’s domestic supply dwindles.
RMA to speed up fossil fuel consents
18 Aug 2025
By Liz Kivi | An energy lobby group has welcomed a last-minute amendment to the RMA that puts fossil fuels on the same footing as renewables, however a sustainable energy expert says the move “beggars belief.”
Hipkins pans LNG plan as ‘massive step backwards’
19 May 2026
By Liz Kivi | Labour leader Chris Hipkins has told a Queenstown audience that a Government he leads would not proceed with a planned LNG import terminal, if elected at November’s election.
NZ Govt’s move to halt climate litigation under international scrutiny
19 May 2026
By Liz Kivi | Local and international NGOs have signed an open letter calling on the Government to reconsider its decision to shield major emitters from legal liability for climate-related harm.
‘Formidable’ El Niño expected this winter
29 Apr 2026
By Liz Kivi | Meteorologists are anticipating a significant El Niño influence on weather patterns across the country from winter onwards, with predicted lower rainfall for some areas and heavier rain for others likely to impact multiple sectors of the economy as well as the carbon market.
Victorian Hydrogen announces Southland urea fertiliser project using coal
22 Apr 2026
By Liz Kivi | Australian-based Victorian Hydrogen has announced it is developing a new 1.5 million-tonne-a-year urea fertiliser operation in Southland, which it will apply for under fast-track legislation.
Media round-up
24 Apr 2026
In our round-up of climate coverage in local media: What is the real cost of storm-hit infrastructure? Urgency is needed over climate adaptation funding; and a community conservation group has won a legal victory against multinational mining company OceanaGold.
Climate law change spanner in the works for Waitangi Tribunal Inquiry
19 Dec 2025
By Liz Kivi | The Government’s controversial changes to New Zealand’s legal framework for climate policy have thrown a spanner in the works for a long-running Waitangi Tribunal Inquiry into climate change.
Officials told Govt not to stop climate court case
Wed 27 May 2026
By Liz Kivi | Government officials advised ministers not to intervene in a groundbreaking climate court case, according to newly released documents.
Govt missing tricks to save fuel in crisis
30 Apr 2026
By Shannon Morris-Williams | The Government is being urged to shift its response to the fuel crisis away from short-term relief and towards measures that reduce demand, with public health experts warning it is missing an opportunity to boost energy security and lower household costs.
Climate risks could reshape business finances, new guidance warns
15 Apr 2026
By Shannon Morris-Williams | New guidance warns climate change is set to fundamentally reshape financial outcomes for businesses, including difficult-to-model climate “tipping points” – irreversible changes such as ice sheet collapse or ocean circulation shifts – which threaten severe and sudden financial impacts.
Move to block lawsuits could strengthen climate case against Govt
14 May 2026
By Liz Kivi | The Government’s plan to block climate lawsuits – while potentially fatal for one groundbreaking climate case – could actually bolster claims in another live climate case underway against the Government.
Colombia’s climate crossroads: Trumpism casts shadow over presidential battle
Tue 26 May 2026
Colombia is a global leader in climate activism. Could US influence drag country to a future of mining and fracking?
Geo-heat search explores exhausted oil and gas fields
Wed 27 May 2026
By Pattrick Smellie | Underground heat from exhausted oil and gas fields are a new target for government-backed efforts to tap geothermal resources for electricity production and industrial use.
NZ's latest climate target 'weak' – Climate Action Tracker
24 Jun 2025
By Shannon Morris-Williams | New Zealand's new international climate target to 2035 is weak, and could even allow for higher emissions than the 2030 target, according to a global scientific project that tracks government climate action.
Six NZ climate solutions up for 2026 Earthshot prize
21 May 2026
By Shannon Morris-Williams | Six New Zealand climate and sustainability initiatives have been nominated for the 2026 Earthshot Prize, with the shortlist showcasing Kiwi-led solutions tackling emissions, plastic waste and ocean restoration.
Environmental groups sue Trump administration over approval of new ultra deep-water drilling project
23 Apr 2026
Environmental groups sued the Trump administration on Monday over its approval last month of oil company BP’s ultra deep-water drilling project in the Gulf of Mexico.
Govt had ‘little choice’ in signing key UN climate resolution – expert
22 May 2026
By Shannon Morris-Williams | Climate policy expert Bronwyn Hayward said it was “shameful’ New Zealand didn’t throw more active support behind a pivotal climate resolution ratified by the United Nations this week.
A real ‘intergenerational equity’ budget would address Australia’s unceasing environmental decline
15 May 2026
Labor has unveiled a budget designed to tackle intergenerational equity in Australia through bold tax reform.
ESG funds include petrochemical companies, report finds
5 May 2026
Global banks have invested US$133bn into US petrochemical expansion, even as the industry is linked to climate change.
Climate health response falling short – report
Thu 28 May 2026
By Shannon Morris-Williams | New Zealand’s latest National Climate Change Risk Assessment has exposed major gaps in the country’s response to climate-related health risks, with researchers warning current policies are underfunded, poorly coordinated, and failing to adequately protect vulnerable communities.
New breed of political prisoner arises in Britain as anti-protest sentences rise
Wed 27 May 2026
More people are being jailed in England and Wales as a result of acting to prevent climate breakdown and the war in Gaza, research reveals.
Green Party calls for national electrification plan
20 Apr 2026
By Liz Kivi | The Green Party is calling for a national plan to electrify homes, transport and industry using renewable energy, to reduce fossil fuel dependence in response to the Middle East crisis.
FMA urges sharper focus on climate risk disclosures
Tue 26 May 2026
By Shannon Morris-Williams | New Zealand companies are making steady progress in climate-related financial disclosures, but the Financial Markets Authority says many organisations still need to provide clearer and more robust reporting on physical climate risks and their potential business impacts.
NZ at risk of falling behind on EV transition
22 May 2026
By Shannon Morris-Williams | An EV lobby group is warning that New Zealand is at a crossroads on transport electrification, with inconsistent policy settings and lagging charging infrastructure slowing uptake, while global adoption accelerates and fuel price shocks renew interest in electric vehicles.
‘Landmark’ conservation reform bill – boost or bust for nature?
8 May 2026
By Liz Kivi | The Government has announced an overhaul of the country’s conservation system, which environmental organisation Forest & Bird says will undo the work of many generations of Kiwis to protect public conservation land.
Media round-up
22 May 2026
In our round-up of climate coverage in local media: Shane Jone is urging mining bosses to apply for fast-track before the election, climate risk is changing where investors put their money, and Hiringa gets more hydrogen-fuelled trucks on the road.
Marae solar project boosts sustainability and mana motuhake
Mon 25 May 2026
By Moana Ellis, Local Democracy Reporter | Five marae from Whanganui to Taumarunui are running on solar power and many more could join a major green energy initiative aimed at cutting electricity costs and strengthening community resilience.
Carbon trading schemes cut more emissions than carbon taxes, according to global study
20 Mar 2026
By Shannon Morris-Williams | Carbon trading schemes are more effective than carbon taxes at reducing emissions, cutting fossil fuel use, and accelerating the shift to renewable energy, a global study has found.
VR tool helps communities plan for a safer, resilient future
Wed 27 May 2026
Media release: University of Canterbury | A newly developed virtual reality (VR) tool could help communities understand flood risks, raise public awareness and give decision-makers clearer information for planning.
Pacific climate response in question as NZ finance remains unclear
19 Dec 2025
By Shannon Morris-Williams | With New Zealand's $1.3 billion international climate finance commitment set to end with no clarity on what follows, the Auditor-General says oversight of that funding remains patchy and long-term outcomes are unclear.
Rotorua extends diesel bus contract after NZTA declines extra funding
Mon 25 May 2026
By Mathew Nash, Local Democracy Reporter | Rotorua is stuck with its diesel-powered public buses after a funding snag played a part in setting back plans for zero-emission buses by years.
Climate resolution conundrum for NZ
Tue 26 May 2026
By Vernon Rive | COMMENT: While the United Nations resolution endorsing a landmark climate ruling is significant – politically, diplomatically and legally – its impact on international climate negotiations and domestic action is likely to be indirect and incremental.
Project linking food waste to cutting methane emissions gets underway
Wed 27 May 2026
Media release | Kai Commitment is leading a New Zealand-first project to help understand the connection between food waste and methane emissions and identify effective interventions.
Commission urges Govt action on climate risks
7 May 2026
By Liz Kivi | Climate change currently poses major risks to our water infrastructure with “significant gaps” in readiness to manage risks and increasing hazards, according to the Climate Change Commission.
Why is Northern Ireland facing a growing threat from wildfires?
7 May 2026
Figures show that spring drought events are happening more often while there has been a sharp rise in "fire weather" - a mix of warmth, dryness, and wind that allows fires to ignite and spread rapidly. Experts warn this combination, along with climate change, is creating a longer and more volatile wildfire season.
Global wind and solar power outpace gas for first time in April, report shows
22 May 2026
Wind and solar combined generated more electricity than gas globally in April for the first month ever, data analysed by UK-based think tank Ember showed on Thursday.
