Topics tagged with 'Greenwashing'
More in: Greenwashing
Govt climate claims don't match reality, lawyers say
17 Jun 2026
By Shannon Morris-Williams | Lawyers for Climate Action has accused the Government of presenting an overly positive picture of New Zealand's climate progress at the United Nations climate summit in Bonn, arguing key claims on emissions reductions and support for the Paris Agreement's 1.5°C goal are not reflected in domestic policy.
Why ‘greenhushing’ signals deeper issues with NZ’s climate risk reporting regime
15 May 2026
By Hang Pham, Te Herenga Waka — Victoria University of Wellington | Most of us are familiar with the concept of greenwashing: organisations exaggerating or overstating their environmental credentials. But in New Zealand, there are signs the country’s climate disclosure regime may inadvertently be driving a very different trend: not saying much at all.
Fonterra ‘spins’ greenwashing research for favourable press
1 May 2026
By Liz Kivi | Dairy co-operative Fonterra has managed to ‘spin’ international research intended to highlight greenwashing, instead using it to generate unwarranted positive press, according to researchers behind the recent study into ag industry greenwashing.
Coal-to-urea plan ‘extremely unlikely’ to be zero carbon
28 Apr 2026
By Liz Kivi | A plan to turn Southland coal into nitrogen fertiliser is extremely unlikely “if not impossible” to be net zero, despite the claims of the Australian company applying to fast-track it, says sustainable energy expert Ralph Sims.
Fonterra admits ‘100% grass-fed’ claim breached law in greenwashing row
2 Apr 2026
By Shannon Morris-Williams | Fonterra has admitted its “100% New Zealand grass-fed” claims on Anchor butter were misleading and breached the law, settling a case brought by Greenpeace Aotearoa over packaging used between December 2023 and April 2025.
Dairy farmers' lack of climate action 'even bleaker' than water inaction – Upton
1 Apr 2026
By Shannon Morris-Williams | Government projections for cutting agricultural emissions are being undermined by low farmer uptake, with the Parliamentary Commissioner for the Environment warning the country is relying on “heroic” assumptions to meet its methane targets.
Five trees can’t offset a car: Lawyers accuse Mazda of greenwashing
9 Mar 2026
By Shannon Morris-Williams | Lawyers for Climate Action NZ is taking Mazda to the Advertising Standards Authority over its claims that a tree-planting programme will offset vehicle emissions.
Claims that AI can help fix climate dismissed as greenwashing
18 Feb 2026
Tech companies are conflating traditional artificial intelligence with generative AI when claiming the energy-hungry technology could help avert climate breakdown, according to a report.
No such thing as 'clean gas': if advertisers can act, why can’t politicians?
16 Feb 2026
COMMENT: In the rankings of least trusted professionals, advertising executives usually sit at the bottom along with politicians and real estate agents. But there’s one area where the advertising industry can now justifiably hold itself above politicians – stopping greenwashing by the gas industry.
Kiwi startup takes on global plastic pollution
12 Feb 2026
A New Zealand startup is launching what it says is the world’s first plastic-free effervescent drink tablet, with the ambitious aim of eliminating bottled beverages to reduce global plastic pollution.
Govt slammed for weakening methane target
15 Dec 2025
By Shannon Morris-Williams The Government has pushed through legislation under urgency to almost halve New Zealand’s 2050 methane target – a move Opposition parties say disregards scientific advice, breaks the country’s hard-won political consensus on climate action, and shifts the burden of higher warming and higher future costs onto the next generation.
TotalEnergies loses in Paris court, marking a turning point for fossil fuel truth-in-advertising
5 Nov 2025
TotalEnergies was found to have misled consumers about its role in the energy transition.
Z Energy settles greenwashing case over ‘quitting petrol’ claims
4 Nov 2025
By Shannon Morris-Williams | Z Energy has settled a landmark greenwashing case over claims it misled the public about moving away from petrol – a result Lawyers for Climate Action NZ says delivers long-overdue accountability.
Taxonomy seen as key to shaping NZ’s voluntary nature credit market
30 Oct 2025
By Shannon Morris-Williams | Experts say aligning the New Zealand Sustainable Finance Taxonomy with the development of voluntary nature credit markets could strengthen credibility, streamline investment, and support high-integrity environmental outcomes.
Look out for these 8 big ag greenwashing terms at COP30
28 Oct 2025
Food and farming companies will claim agriculture is the solution to the climate crisis at the Brazil summit — even though food drives a third of global warming.
Is greenhushing the new greenwashing? Or something else entirely
24 Oct 2025
Companies used to be accused of faking sustainability via greenwashing. Now some are hiding actual climate progress.
Climate credibility gap widening for Aussie firms
1 Oct 2025
By Pattrick Smellie | Australian public companies’ climate change commitments are in retreat, reflecting difficulty in achieving stated targets and increased fossil use, but not because of any pressure to make less effort, according to a study of major companies’ ESG reporting.
FMA consults on clearer ethical investment claims to curb greenwashing
29 Sep 2025
The Financial Markets Authority – Te Mana Tātai Hokohoko – has released updated draft guidance for financial products marketed with ethical or sustainability features.
Media round-up
5 Sep 2025
In our round-up of climate coverage in local media: The great methane debate; law change scuppers legal challenge to irrigation scheme consent; and what are the energy and climate implications of the $7.5 billion Amazon Web Services data centre deal?
Greenpeace to forge ahead with legal fight after Fonterra sale
28 Aug 2025
By Shannon Morris-Williams | Greenpeace says its greenwashing lawsuit against Fonterra will continue, despite the dairy giant selling off its consumer brands.
How the meat industry uses environmental groups to make beef seem climate-friendly
11 Aug 2025
The meat industry may have enlisted environmental groups to persuade people to “feel better” about eating beef, despite the sector’s ballooning emissions of climate-heating pollution.
Airlines risk legal challenges by advertising jet fuel as “sustainable”, NGO warns
18 Jul 2025
Amid suspected fraud in the production of sustainable aviation fuel (SAF), a new report says the airline industry should stop calling all alternatives to kerosene “sustainable”.
‘Ideological sludge’: How NZ is quiet quitting climate action
17 Jul 2025
New Zealand once stood out as a world leader on climate change. In June it became the first country in the world to abandon a commitment to phase out oil, gas and coal.
NZ voluntary carbon market’s sad state
14 Jul 2025
By John O’Brien | OPINION: A combination of scandals, challenging economic times, and cheaper offshore carbon credits, mean that the domestic voluntary carbon market in New Zealand remains absolutely tiny.
Can you trust climate information? How and why powerful players are misleading the public
11 Jul 2025
The climate crisis is more urgent than ever, so why is there a disconnect between stated policies and actual practices?
Biodiversity market needs govt regulation to avoid fraud risk
17 Jun 2025
By Liz Kivi | Participants have applauded the government’s pilot programme for New Zealand’s voluntary biodiversity market, but an expert says the emerging market needs better regulation to avoid reputational risk and fraud.
Govt uses climate change as ‘Trojan horse’ for other objectives
10 Jun 2025
By Shannon Morris-Williams | The Waitangi Tribunal has heard that the New Zealand Government’s international trade and investment agreements are failing to meet Tiriti o Waitangi obligations in the context of climate change – prioritising commercial interests while sidelining Māori rights and worldviews.
Greenpeace Denmark complaint accuses dairy giant of 'systemic greenwashing'
9 Jun 2025
"Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said one Greenpeace Denmark campaigner.
Greenwashing is rife in Australia, but could its days be numbered?
28 May 2025
COMMENT: Have you ever ticked the box to “fly carbon neutral”, had something delivered via “carbon-neutral shipping” or chosen to pay a bit extra to buy “carbon-neutral gas” from your energy retailer?
Energy Australia is in court accused of greenwashing. What is the case about and why is it significant?
16 May 2025
Climate group alleges energy giant misled 400,000 customers about ‘Go Neutral’ product, arguing that carbon credits don’t actually remove emissions.
Global livestock industry exposed for rampant rainforest destruction, despite no-deforestation pledges
23 Apr 2025
Media release | Greenpeace Aotearoa says a new investigation revealing that the world’s largest meat company, JBS, will fail to meet its deforestation-free commitment is yet more proof of false promises from the intensive livestock industry.
From airlines to trainers, this German NGO stops companies from greenwashing products
15 Apr 2025
It’s not uncommon to see products sold on shop shelves that market themselves as ‘carbon neutral’ or ‘environmentally friendly’. But these claims are not always clear or backed up by evidence - and courts are forcing companies to take them down.
Media round-up
Thu 9 Jul 2026
In our round-up of climate coverage in local media: The Government re-wrote fast-track law after mining companies pushed for change; costs from inland flooding are expected to rise by up to 53% by 2075; and is there such a thing as a sustainable tourist?
Hurunui to notify climate solution plan change
Thu 9 Jul 2026
By David Hill, Local Democracy Reporter | A North Canterbury council is looking to progress "a uniquely Hurunui solution’’ to sea level rise.
$30m airline fund risks ‘burning public money’ without lasting benefit – expert
20 Mar 2026
By Shannon Morris-Williams | A $30 million government package to support regional air routes risks delivering poor value for money while increasing emissions, according to transport strategist Tim Adriaansen.
‘They want to destroy Corsia’: Brussels takes aim again at airline emissions
2 Jul 2026
The European Commission is planning to shoot down the International Civil Aviation Organisation’s (ICAO) largely voluntary decarbonisation scheme, CORSIA, when it presents plans to overhaul the EU’s carbon pricing system, sources suggest.
Biodiversity credit markets need stronger safeguards – report
Wed 8 Jul 2026
By Shannon Morris-Williams | Emerging biodiversity credit markets need stronger government safeguards and public investment if they are to deliver lasting conservation benefits, according to a new report.
Inaction on shipping decarbonisation could cost NZ up to $94b by 2050, report says
30 Jun 2026
By Oli Lewis | Failing to support and enable the decarbonisation of the shipping industry could result in losses of $17.5 billion to $94.4b to the New Zealand economy by 2050, according to a report from the Aotearoa Circle.
Emissions Trading Scheme ‘stockpile’ shrinking
Thu 9 Jul 2026
By Liz Kivi | The “stockpile” of NZUs in private accounts continues to shrink, with the latest Environmental Protection Authority figures showing the number has dropped by 9.5 million since this time last year.
Low-cost loans for solar panels could save households hundreds on bills – thinktanks
Thu 9 Jul 2026
Millions of UK households could save hundreds of pounds a year on their energy bills if the government were to approve low-cost loans for solar panel installation, research has found.
Carbon markets and biochar: a golden opportunity for NZ?
1 Jul 2026
By John O’Brien | COMMENT: New Zealand’s abundant and increasing forestry waste could become a multi-billion dollar opportunity for biochar carbon sequestration – as long as the right policies, programmes, and incentives are in place.
China's coal power on the rise again in 2026, reversing first-in-a-decade decline
25 Jun 2026
China's coal-fired power generation is set to rebound this year from its first fall in a decade, analysts said, due to the impact of El Nino and the Iran war and as renewable sources of energy have failed to keep pace with demand.
Politicians need to lead on climate: Carr
30 Jun 2026
As the election campaign heats up, former Climate Change Commission chair Rod Carr has a list of actions he's hoping to see from our aspiring leaders, which includes confronting climate denial as well as refusing funds or policy advice from vested interests.
Green building council calls for clean energy policies
18 May 2026
The New Zealand Green Building Council has released its 2026 election manifesto calling for policies to reduce energy waste in buildings, lower household and business energy costs, and improve New Zealand’s energy security.
What Magyar’s defeat of Orbán in Hungary means for climate and energy
21 Apr 2026
Hungary has played a disproportionate role in EU climate and energy policy in recent years, by repeatedly vetoing climate action and by delaying the phaseout of Russian fossil-fuel imports.
'Get on with it': Greens push for pre-election solar law
Thu 9 Jul 2026
By Shannon Morris-Williams | The Green Party is calling on Parliament to pass legislation enabling low-cost household solar finance before the election, arguing there is now cross-party support following Labour's SolarSaver announcement and National's earlier Home Energy Fund pledge.
Environmental groups call for ETS reform
20 Feb 2026
Several environmental organisations are calling on political parties to make climate and biodiversity central to the 2026 election campaign, with reforming the Emissions Trading Scheme seen as a key priority.
Europe may face 'more deadly weeks' as new heatwave builds, WHO warns
Thu 9 Jul 2026
The World Health Organization warned Europe could face “more deadly weeks” ahead, with another intense heatwave forming over the Atlantic.
Tarakihi on verge of extinction: Stock collapse exposes major fisheries management failings
3 Jul 2026
Media release: Environmental Defence Society | Fisheries NZ is consulting on new sustainability measures for the country’s two tarakihi stocks.
Seymour ‘imploring’ council to go easy on foresters is abuse of authority: EDS
Tue 7 Jul 2026
By Liz Kivi | The Environmental Defence Society says that Regulation Minister David Seymour’s attempt to influence Gisborne District Council to ‘go easy’ on forestry companies in enforcing environmental laws is a clear abuse of ministerial authority.
Fifth new petroleum application targets Taranaki
Wed 8 Jul 2026
Media release: New Zealand Government | An application targeting frontier deepwater in the Taranaki Basin marks the fifth permit application to prospect or explore for petroleum since the removal of the exploration ban, Resources Minister Shane Jones says.
'Electric election': Labour promises $160m SolarSaver scheme funded by gas investment cuts
Wed 8 Jul 2026
By Oli Lewis | Labour is promising to reprioritise $160 million from the Gas Security Fund to pay for its new SolarSaver policy, designed to accelerate the roll-out of household solar.
Contact: Protected geothermal fields must be opened to meet 2040 goal
Mon 6 Jul 2026
By Oli Lewis | A goal to double geothermal energy generation by 2040 using existing technologies is unachievable unless some protected fields are reclassified for development, Contact Energy says.
How will the World Bank’s abandoned finance goal affect climate action?
Tue 7 Jul 2026
The World Bank has abandoned a target for 45% of the funding it gives developing countries to be “climate finance”, following months of pressure from the Trump administration in the US.
Conservation bill risks climate goals, lawyers say
1 Jul 2026
By Shannon Morris-Williams | Lawyers for Climate Action NZ says the Government's plan to change the law to encourage economic development on conservation land could undermine New Zealand's climate goals by weakening the land's ability to store carbon, as well as allowing new sources of emissions such as mining.
Lake Onslow pumped hydro consortium secures funding for consent push
26 Jun 2026
By Oli Lewis | The consortium behind Lake Onslow pumped hydro has secured funding to finalise its resource consent application, aiming to lodge it under the fast-track process before 2027.
Ballance secures gas for 2026 as it progresses energy transition plan
16 Jun 2026
By Oli Lewis | One of the largest industrial gas users in New Zealand is working on an energy transition plan to futureproof domestic fertiliser manufacturing, while continuing to secure ongoing gas supply contracts.
Confidence in tackling climate risks remains low
3 Jul 2026
By Shannon Morris-Williams | New Zealanders have little faith in the country's ability to tackle climate risks, with a new poll finding fewer than one in three are confident the country can reduce the impacts of climate change, while many are calling for stronger Government leadership on climate hazards.
Climate law change spanner in the works for Waitangi Tribunal Inquiry
19 Dec 2025
By Liz Kivi | The Government’s controversial changes to New Zealand’s legal framework for climate policy have thrown a spanner in the works for a long-running Waitangi Tribunal Inquiry into climate change.
Ugandan farmers launch UK court case against East African oil pipeline
Thu 9 Jul 2026
Four Ugandan farmers filed a case with London’s High Court aiming to stop the East African Crude Oil Pipeline from starting to operate by asking the court to apply Uganda’s laws against the project’s UK-registered company.
Commissioner ‘unconvinced’ LNG is the best dry-year solution
26 Jun 2026
By Liz Kivi | The Parliamentary Commissioner for the Environment has told the Energy Minister he is “unconvinced” the government’s proposed LNG import terminal is the best ‘dry year’ solution for the country, and criticised the Government’s “extremely limited” options analysis.
Govt backs hydrogen with national industry summit
Thu 9 Jul 2026
By Oli Lewis | The Government is convening a major hydrogen conference to promote awareness and uptake of the alternative fuel.
Climate risks could reshape business finances, new guidance warns
15 Apr 2026
By Shannon Morris-Williams | New guidance warns climate change is set to fundamentally reshape financial outcomes for businesses, including difficult-to-model climate “tipping points” – irreversible changes such as ice sheet collapse or ocean circulation shifts – which threaten severe and sudden financial impacts.
UN chief says fossil fuel industry must cut methane for warming “relief”
25 Jun 2026
UN chief António Guterres called for stronger action to cut emissions of planet-heating methane, taking aim at the fossil fuel industry’s practices and profits, and pointing to coal, oil and gas as the root of today’s climate and energy crises.
Swarbrick slams $50m critical minerals funding as 'Trump's war machine' subsidy
Tue 7 Jul 2026
By Shannon Morris-Williams | The Green Party has criticised the Government's investment into two West Coast critical minerals projects, claiming the funding could ultimately support the United States defence industry rather than New Zealand's clean energy transition, while Shane Jones dismissed opponents as "flat earth idiots".
'Extreme' marine heatwave expected for parts of UK
Thu 9 Jul 2026
A marine heatwave could reach "extreme" levels around parts of the UK later this week, according to the Met Office, raising concerns for marine life.
Carbon capture and the need for ‘net zero oil’
16 Jun 2026
By Pattrick Smellie | The answer to making carbon capture and storage work is to make fossil fuel producers responsible for making it happen rather than consumers, says Oxford University climate change policy expert, Professor Myles Allen.
A real ‘intergenerational equity’ budget would address Australia’s unceasing environmental decline
15 May 2026
Labor has unveiled a budget designed to tackle intergenerational equity in Australia through bold tax reform.
UN plastics pact talks restart amid fears production curbs will be left out
2 Jul 2026
Diplomats reconvene a year after negotiations collapsed, but campaigners fear the agenda risks burying tricky discussions on key elements.
Energy Minister completes overhaul of EECA board
Wed 8 Jul 2026
By Oli Lewis | The board of the Energy Efficiency & Conservation Authority (EECA) has been completely overhauled since the last election, with Energy Minister Simeon Brown responsible for all six appointments.
Northern Thai residents march for action on polluted rivers. ‘This is an emergency’
9 Jun 2026
More than 600 residents of Chiang Mai and Chiang Rai provinces embarked May 31 on a roughly 68-kilometer, six-day ‘peace walk’ to demand the Thai government take action on the river pollution crisis that has seen Thai rivers polluted with heavy metals.
US defence spending on critical minerals surges in the last decade
22 Jun 2026
Members of communities affected by some of these projects said that U.S. state backing has meant projects are being fast-tracked without the necessary social and environmental checks or meaningful consultation.
Fast-track panel backs proposed Haldon Solar Farm
Mon 6 Jul 2026
By Shannon Morris-Williams | The proposed Haldon Solar Farm in the Mackenzie Basin has moved to the final stages of the Fast-track Approvals Act process after the Fast-track Panel proposed granting approval for the project.
Faster consenting, harder trade-offs
Tue 7 Jul 2026
Faster consenting is starting to produce results, but this week's decisions show speed has not removed the harder trade-offs around electricity security, conservation, ecology and climate liability.
Upton warns of 'expensive mess' if catchments carved up
1 Jul 2026
The Parliamentary Commissioner for the Environment has warned the Government risks creating an "expensive mess" if it abolishes regional councils without first deciding which environmental functions must still be managed at catchment or regional scale.
Experts sound alarm over escalating climate impacts
Wed 8 Jul 2026
By Shannon Morris-Williams | Scientists are warning climate impacts are accelerating across our region after a World Meteorological Organization report found last year was the South-West Pacific's second-warmest on record, with impacts including rising seas, marine heatwaves and extreme weather.
Carbon trading schemes cut more emissions than carbon taxes, according to global study
20 Mar 2026
By Shannon Morris-Williams | Carbon trading schemes are more effective than carbon taxes at reducing emissions, cutting fossil fuel use, and accelerating the shift to renewable energy, a global study has found.
Lack of finance stalling sustainable innovation – report
12 Jun 2026
By Shannon Morris-Williams | A lack of access to suitable finance is threatening growth in New Zealand's sustainable innovation sector, despite strong confidence and ambitious expansion plans among purpose-driven businesses, according to a new report.
Pacific climate response in question as NZ finance remains unclear
19 Dec 2025
By Shannon Morris-Williams | With New Zealand's $1.3 billion international climate finance commitment set to end with no clarity on what follows, the Auditor-General says oversight of that funding remains patchy and long-term outcomes are unclear.
Weakening Clean Car Standard would hurt EV uptake, industry warns
Tue 7 Jul 2026
By Shannon Morris-Williams | Electric vehicle advocates say weakening the Clean Car Standard would reduce access to new EV models, undermining New Zealand's place in global supply chains and slowing the country's transition to lower-emissions transport.
‘Those blocking climate science are not our friends': Pacific leaders warn at Bonn talks
23 Jun 2026
Pacific nations and civil society groups have united at UN climate talks, pushing back against efforts to weaken agreed language on global temperature limits as negotiations continue behind closed doors.
Next Govt must restart action on plastic pollution
1 Jul 2026
Media release - Zero Waste Aotearoa | Plastic Free July begins with an urgent call to put plastic pollution back on the political agenda. Plastic Free July is a worldwide campaign to reduce plastic waste and eliminate single use plastics.
Greens announce water policy, including nitrogen fertiliser phase-out
Tue 7 Jul 2026
By Liz Kivi | The Green Party announced its water policy yesterday, promising to phase out synthetic nitrogen fertiliser, as well as destructive fishing methods, if the party is elected in November.
Tourist spots across Europe hit by wildfires as Greece warns of toxic smoke
Wed 8 Jul 2026
Wildfires are raging across holiday spots across Europe, with hundreds of firefighters battling blazes in Portugal, Greece, and Spain. International reinforcements have been sent to Portugal, where a massive fire has been burning for over three days.
Taranaki offshore wind developer eyes mid-2030s commissioning after law change
3 Jul 2026
By Oli Lewis | The first offshore wind farm in New Zealand could be commissioned by the mid-2030s, with its developer saying a new permitting framework has bolstered investor confidence.
