Topics tagged with 'Greenwashing'
More in: Greenwashing
Govt climate claims don't match reality, lawyers say
17 Jun 2026
By Shannon Morris-Williams | Lawyers for Climate Action has accused the Government of presenting an overly positive picture of New Zealand's climate progress at the United Nations climate summit in Bonn, arguing key claims on emissions reductions and support for the Paris Agreement's 1.5°C goal are not reflected in domestic policy.
Why ‘greenhushing’ signals deeper issues with NZ’s climate risk reporting regime
15 May 2026
By Hang Pham, Te Herenga Waka — Victoria University of Wellington | Most of us are familiar with the concept of greenwashing: organisations exaggerating or overstating their environmental credentials. But in New Zealand, there are signs the country’s climate disclosure regime may inadvertently be driving a very different trend: not saying much at all.
Fonterra ‘spins’ greenwashing research for favourable press
1 May 2026
By Liz Kivi | Dairy co-operative Fonterra has managed to ‘spin’ international research intended to highlight greenwashing, instead using it to generate unwarranted positive press, according to researchers behind the recent study into ag industry greenwashing.
Coal-to-urea plan ‘extremely unlikely’ to be zero carbon
28 Apr 2026
By Liz Kivi | A plan to turn Southland coal into nitrogen fertiliser is extremely unlikely “if not impossible” to be net zero, despite the claims of the Australian company applying to fast-track it, says sustainable energy expert Ralph Sims.
Fonterra admits ‘100% grass-fed’ claim breached law in greenwashing row
2 Apr 2026
By Shannon Morris-Williams | Fonterra has admitted its “100% New Zealand grass-fed” claims on Anchor butter were misleading and breached the law, settling a case brought by Greenpeace Aotearoa over packaging used between December 2023 and April 2025.
Dairy farmers' lack of climate action 'even bleaker' than water inaction – Upton
1 Apr 2026
By Shannon Morris-Williams | Government projections for cutting agricultural emissions are being undermined by low farmer uptake, with the Parliamentary Commissioner for the Environment warning the country is relying on “heroic” assumptions to meet its methane targets.
Five trees can’t offset a car: Lawyers accuse Mazda of greenwashing
9 Mar 2026
By Shannon Morris-Williams | Lawyers for Climate Action NZ is taking Mazda to the Advertising Standards Authority over its claims that a tree-planting programme will offset vehicle emissions.
Claims that AI can help fix climate dismissed as greenwashing
18 Feb 2026
Tech companies are conflating traditional artificial intelligence with generative AI when claiming the energy-hungry technology could help avert climate breakdown, according to a report.
No such thing as 'clean gas': if advertisers can act, why can’t politicians?
16 Feb 2026
COMMENT: In the rankings of least trusted professionals, advertising executives usually sit at the bottom along with politicians and real estate agents. But there’s one area where the advertising industry can now justifiably hold itself above politicians – stopping greenwashing by the gas industry.
Kiwi startup takes on global plastic pollution
12 Feb 2026
A New Zealand startup is launching what it says is the world’s first plastic-free effervescent drink tablet, with the ambitious aim of eliminating bottled beverages to reduce global plastic pollution.
Govt slammed for weakening methane target
15 Dec 2025
By Shannon Morris-Williams The Government has pushed through legislation under urgency to almost halve New Zealand’s 2050 methane target – a move Opposition parties say disregards scientific advice, breaks the country’s hard-won political consensus on climate action, and shifts the burden of higher warming and higher future costs onto the next generation.
TotalEnergies loses in Paris court, marking a turning point for fossil fuel truth-in-advertising
5 Nov 2025
TotalEnergies was found to have misled consumers about its role in the energy transition.
Z Energy settles greenwashing case over ‘quitting petrol’ claims
4 Nov 2025
By Shannon Morris-Williams | Z Energy has settled a landmark greenwashing case over claims it misled the public about moving away from petrol – a result Lawyers for Climate Action NZ says delivers long-overdue accountability.
Taxonomy seen as key to shaping NZ’s voluntary nature credit market
30 Oct 2025
By Shannon Morris-Williams | Experts say aligning the New Zealand Sustainable Finance Taxonomy with the development of voluntary nature credit markets could strengthen credibility, streamline investment, and support high-integrity environmental outcomes.
Look out for these 8 big ag greenwashing terms at COP30
28 Oct 2025
Food and farming companies will claim agriculture is the solution to the climate crisis at the Brazil summit — even though food drives a third of global warming.
Is greenhushing the new greenwashing? Or something else entirely
24 Oct 2025
Companies used to be accused of faking sustainability via greenwashing. Now some are hiding actual climate progress.
Climate credibility gap widening for Aussie firms
1 Oct 2025
By Pattrick Smellie | Australian public companies’ climate change commitments are in retreat, reflecting difficulty in achieving stated targets and increased fossil use, but not because of any pressure to make less effort, according to a study of major companies’ ESG reporting.
FMA consults on clearer ethical investment claims to curb greenwashing
29 Sep 2025
The Financial Markets Authority – Te Mana Tātai Hokohoko – has released updated draft guidance for financial products marketed with ethical or sustainability features.
Media round-up
5 Sep 2025
In our round-up of climate coverage in local media: The great methane debate; law change scuppers legal challenge to irrigation scheme consent; and what are the energy and climate implications of the $7.5 billion Amazon Web Services data centre deal?
Greenpeace to forge ahead with legal fight after Fonterra sale
28 Aug 2025
By Shannon Morris-Williams | Greenpeace says its greenwashing lawsuit against Fonterra will continue, despite the dairy giant selling off its consumer brands.
How the meat industry uses environmental groups to make beef seem climate-friendly
11 Aug 2025
The meat industry may have enlisted environmental groups to persuade people to “feel better” about eating beef, despite the sector’s ballooning emissions of climate-heating pollution.
Airlines risk legal challenges by advertising jet fuel as “sustainable”, NGO warns
18 Jul 2025
Amid suspected fraud in the production of sustainable aviation fuel (SAF), a new report says the airline industry should stop calling all alternatives to kerosene “sustainable”.
‘Ideological sludge’: How NZ is quiet quitting climate action
17 Jul 2025
New Zealand once stood out as a world leader on climate change. In June it became the first country in the world to abandon a commitment to phase out oil, gas and coal.
NZ voluntary carbon market’s sad state
14 Jul 2025
By John O’Brien | OPINION: A combination of scandals, challenging economic times, and cheaper offshore carbon credits, mean that the domestic voluntary carbon market in New Zealand remains absolutely tiny.
Can you trust climate information? How and why powerful players are misleading the public
11 Jul 2025
The climate crisis is more urgent than ever, so why is there a disconnect between stated policies and actual practices?
Biodiversity market needs govt regulation to avoid fraud risk
17 Jun 2025
By Liz Kivi | Participants have applauded the government’s pilot programme for New Zealand’s voluntary biodiversity market, but an expert says the emerging market needs better regulation to avoid reputational risk and fraud.
Govt uses climate change as ‘Trojan horse’ for other objectives
10 Jun 2025
By Shannon Morris-Williams | The Waitangi Tribunal has heard that the New Zealand Government’s international trade and investment agreements are failing to meet Tiriti o Waitangi obligations in the context of climate change – prioritising commercial interests while sidelining Māori rights and worldviews.
Greenpeace Denmark complaint accuses dairy giant of 'systemic greenwashing'
9 Jun 2025
"Greenwashing and false marketing will not be tolerated, no matter how big you are and where you are based," said one Greenpeace Denmark campaigner.
Greenwashing is rife in Australia, but could its days be numbered?
28 May 2025
COMMENT: Have you ever ticked the box to “fly carbon neutral”, had something delivered via “carbon-neutral shipping” or chosen to pay a bit extra to buy “carbon-neutral gas” from your energy retailer?
Energy Australia is in court accused of greenwashing. What is the case about and why is it significant?
16 May 2025
Climate group alleges energy giant misled 400,000 customers about ‘Go Neutral’ product, arguing that carbon credits don’t actually remove emissions.
Global livestock industry exposed for rampant rainforest destruction, despite no-deforestation pledges
23 Apr 2025
Media release | Greenpeace Aotearoa says a new investigation revealing that the world’s largest meat company, JBS, will fail to meet its deforestation-free commitment is yet more proof of false promises from the intensive livestock industry.
From airlines to trainers, this German NGO stops companies from greenwashing products
15 Apr 2025
It’s not uncommon to see products sold on shop shelves that market themselves as ‘carbon neutral’ or ‘environmentally friendly’. But these claims are not always clear or backed up by evidence - and courts are forcing companies to take them down.
Media round-up
Today 11:45am
In our round-up of climate coverage in local media: the UK Government is questioning whether New Zealand's oil and gas investment breaches its free trade deal; the Infrastructure Commission warns the government to slow down its LNG plans; and Shane Jones has a grim visitor outside the Environmental Defence Society's conference.
French farmers suffer arid crops, heat-stricken animals
Today 11:45am
France's current heatwave is taking a toll on farmers, who are seeing livestock die and are racing against time to harvest cereals without sparking fires in the tinder-dry crops.
$30m airline fund risks ‘burning public money’ without lasting benefit – expert
20 Mar 2026
By Shannon Morris-Williams | A $30 million government package to support regional air routes risks delivering poor value for money while increasing emissions, according to transport strategist Tim Adriaansen.
Airline CEOs warn EU plan to expand carbon costs will raise fares
10 Jun 2026
Europe's biggest airlines have urged the European Union not to extend its Emissions Trading System to cover international flights, warning the move would raise ticket prices, a letter seen by Reuters showed.
'Not enough': Pressure mounts to scrap conservation bill despite Potaka retreat
Today 11:45am
By Shannon Morris-Williams | Conservation Minister Tama Potaka's walkback of a proposal to allow the sale of public conservation land has failed to quell opposition, with environmental groups and the Green Party saying the Conservation Amendment Bill should be scrapped entirely.
'Stored solar': Bioenergy Association touts cost benefits of biomass boilers over gas
Wed 24 Jun 2026
By Oli Lewis | Businesses across New Zealand are warming to bioenergy, but advocates believe woody biomass could play a far greater role as a replacement for more expensive natural gas and electric heat options.
Scrutiny week reveals unresolved trade-offs
Wed 24 Jun 2026
Last week's select committee scrutiny hearings showed how far the Government's energy and environment agenda has moved from target-setting to implementation. They also showed how many unresolved trade-offs now sit beneath that shift.
It’s too hot in Europe – again
Today 11:45am
Europeans are experiencing their second heat wave this summer. One climate scientist called the weather event a “sad inevitability.”
Carbon auction failures show ETS working, Watts says
Tue 23 Jun 2026
Failed government carbon auctions show the emissions trading scheme is working as intended rather than broken, Climate Change Minister Simon Watts says.
China's coal power on the rise again in 2026, reversing first-in-a-decade decline
Thu 25 Jun 2026
China's coal-fired power generation is set to rebound this year from its first fall in a decade, analysts said, due to the impact of El Nino and the Iran war and as renewable sources of energy have failed to keep pace with demand.
Looking behind the headline costs of offshore mitigation
18 Jun 2026
COMMENT: A closer look at Treasury’s analysis reveals assumptions that undervalue the case for using offshore mitigation as part of Aotearoa New Zealand’s global climate contribution, writes Catherine Leining.
Green building council calls for clean energy policies
18 May 2026
The New Zealand Green Building Council has released its 2026 election manifesto calling for policies to reduce energy waste in buildings, lower household and business energy costs, and improve New Zealand’s energy security.
What Magyar’s defeat of Orbán in Hungary means for climate and energy
21 Apr 2026
Hungary has played a disproportionate role in EU climate and energy policy in recent years, by repeatedly vetoing climate action and by delaying the phaseout of Russian fossil-fuel imports.
Forestry at heart of ETS problems – commissioner
Wed 24 Jun 2026
By Shannon Morris-Williams | Forestry is a central driver of growing problems within New Zealand's Emissions Trading Scheme, Parliamentary Commissioner for the Environment Simon Upton told the Environment Select Committee during Parliamentary Scrutiny Week.
Lake Onslow pumped hydro consortium secures funding for consent push
Today 11:45am
By Oli Lewis | The consortium behind Lake Onslow pumped hydro has secured funding to finalise its resource consent application, aiming to lodge it under the fast-track process before 2027.
Environmental groups call for ETS reform
20 Feb 2026
Several environmental organisations are calling on political parties to make climate and biodiversity central to the 2026 election campaign, with reforming the Emissions Trading Scheme seen as a key priority.
High Court hearing highlights the 'shrinking pool' for fisheries research and science
Mon 22 Jun 2026
Media release: Environmental Law Initiative | At the close of a four-day High Court hearing challenging the government’s under-levying of the fishing industry, the Environmental Law Initiative (ELI) says more science, research and observer coverage is needed to protect marine wildlife and ecosystems from the impacts of fishing.
Burning forest ‘waste’ to make cement damages the climate
Wed 24 Jun 2026
The Australian government has agreed to invest almost $53 million in a north Tasmanian company that will upgrade its coal-fired kiln to burn wood “waste” and used tyres for cement manufacturing.
Commissioner ‘unconvinced’ LNG is the best dry-year solution
Today 11:45am
By Liz Kivi | The Parliamentary Commissioner for the Environment has told the Energy Minister he is “unconvinced” the government’s proposed LNG import terminal is the best ‘dry year’ solution for the country, and criticised the Government’s “extremely limited” options analysis.
Gas transition loan scheme nears launch as savings modelled
Tue 23 Jun 2026
By Oli Lewis | Commercial gas users could potentially save thousands of dollars a year by using Crown-backed loans to fund fuel-switching and energy efficiency projects, new modelling indicates.
Cabinet green-lights $55M super-critical geothermal drilling programme
9 Jun 2026
By Pattrick Smellie | Cabinet has agreed to release the $55 million unspent of the $60m secured by Resources Minister Shane Jones to drill up to 5 kilometres deep into super-critical geothermal heat under the Taupō volcanic zone.
NZ Taxonomy project scoops London Climate Week award
Wed 24 Jun 2026
The New Zealand Taxonomy project has scooped an innovation award at the International Climate Bonds awards in London this week.
Carbon capture and the need for ‘net zero oil’
16 Jun 2026
By Pattrick Smellie | The answer to making carbon capture and storage work is to make fossil fuel producers responsible for making it happen rather than consumers, says Oxford University climate change policy expert, Professor Myles Allen.
Importing LNG would raise costs and emissions: it’s a terrible decision for New Zealand
9 Jun 2026
COMMENT: Today’s announcement from the Government is political smoke and mirrors, with electricity users’ wallets still set to bear the brunt of the proposed LNG facility, writes Christina Hood.
Ballance secures gas for 2026 as it progresses energy transition plan
16 Jun 2026
By Oli Lewis | One of the largest industrial gas users in New Zealand is working on an energy transition plan to futureproof domestic fertiliser manufacturing, while continuing to secure ongoing gas supply contracts.
$75k up for grabs for climate resilience and inclusion projects
Thu 25 Jun 2026
Community organisations and charities working to strengthen climate resilience and social inclusion can apply for a share of $75,000 through the QBE Foundation's 2026 Local Grants.
Climate law change spanner in the works for Waitangi Tribunal Inquiry
19 Dec 2025
By Liz Kivi | The Government’s controversial changes to New Zealand’s legal framework for climate policy have thrown a spanner in the works for a long-running Waitangi Tribunal Inquiry into climate change.
Verra reinstates Kenya carbon project despite ongoing court case
Thu 25 Jun 2026
The Northern Kenya Grassland Carbon project is “the world’s largest soil carbon removal project” according the organisation running the project. It is also one of the most controversial carbon projects anywhere in the world.
Canadian firm seeks Crown co-investment for Genesis-supported gas storage project
19 Jun 2026
By Oli Lewis | A proposed gas storage project supported by Genesis Energy has sought Crown co-investment through the $200 million Gas Security Fund.
National promises low-cost solar loans for households
Thu 25 Jun 2026
By Oli Lewis | The National Party is promising a Home Energy Fund to accelerate the roll-out of household solar, batteries, insulation and other energy resilience measures if it is re-elected this year.
Climate risks could reshape business finances, new guidance warns
15 Apr 2026
By Shannon Morris-Williams | New guidance warns climate change is set to fundamentally reshape financial outcomes for businesses, including difficult-to-model climate “tipping points” – irreversible changes such as ice sheet collapse or ocean circulation shifts – which threaten severe and sudden financial impacts.
UN chief says fossil fuel industry must cut methane for warming “relief”
Thu 25 Jun 2026
UN chief António Guterres called for stronger action to cut emissions of planet-heating methane, taking aim at the fossil fuel industry’s practices and profits, and pointing to coal, oil and gas as the root of today’s climate and energy crises.
US defence spending on critical minerals surges in the last decade
Mon 22 Jun 2026
Members of communities affected by some of these projects said that U.S. state backing has meant projects are being fast-tracked without the necessary social and environmental checks or meaningful consultation.
Mombasa ocean summit drives progress on marine protection, but threats persist
Tue 23 Jun 2026
At the 11th Our Ocean conference in Kenya, its founder John Kerry says the ocean must become central to climate solutions and needs to be looked after.
Hipkins pans LNG plan as ‘massive step backwards’
19 May 2026
By Liz Kivi | Labour leader Chris Hipkins has told a Queenstown audience that a Government he leads would not proceed with a planned LNG import terminal, if elected at November’s election.
Govt climate claims don't match reality, lawyers say
17 Jun 2026
By Shannon Morris-Williams | Lawyers for Climate Action has accused the Government of presenting an overly positive picture of New Zealand's climate progress at the United Nations climate summit in Bonn, arguing key claims on emissions reductions and support for the Paris Agreement's 1.5°C goal are not reflected in domestic policy.
A real ‘intergenerational equity’ budget would address Australia’s unceasing environmental decline
15 May 2026
Labor has unveiled a budget designed to tackle intergenerational equity in Australia through bold tax reform.
Six NZ climate solutions up for 2026 Earthshot prize
21 May 2026
By Shannon Morris-Williams | Six New Zealand climate and sustainability initiatives have been nominated for the 2026 Earthshot Prize, with the shortlist showcasing Kiwi-led solutions tackling emissions, plastic waste and ocean restoration.
Labour won't scrap RMA replacement laws: Hipkins
Today 11:45am
By Shannon Morris-Williams | Labour Party leader Chris Hipkins says New Zealand needs to move beyond the "repeal and replace" approach to resource management, confirming the party would amend rather than scrap the Government's RMA reforms, if elected.
Northern Thai residents march for action on polluted rivers. ‘This is an emergency’
9 Jun 2026
More than 600 residents of Chiang Mai and Chiang Rai provinces embarked May 31 on a roughly 68-kilometer, six-day ‘peace walk’ to demand the Thai government take action on the river pollution crisis that has seen Thai rivers polluted with heavy metals.
Why China's critical minerals strategy leaves the US behind
8 Jun 2026
The United States cannot realistically recreate that dominance overnight even if the political will existed.
Sustainable finance taxonomy for energy sector – consultation
8 Jun 2026
The Centre for Sustainable Finance is consulting on the sustainable finance taxonomy’s draft energy sector criteria.
Lessons from Australia: Climate Change Authority chair cites rapid roll-out of household solar, batteries
19 Jun 2026
By Oli Lewis | Australia is rapidly outpacing New Zealand when it comes to new household solar and battery systems, lowering electricity costs and driving down the carbon intensity of installed generation.
The merchants of doubt are coming for extreme event attribution science
18 Jun 2026
Andrew Dessler: Fossil-fuel companies are acutely aware that this research could land them in court. And losing those cases would leave them legally liable for billions of dollars in climate damages.
Calder Stewart to invest $110m for solar across industrial portfolio
Tue 23 Jun 2026
Media release | NZ’s largest industrial landowner is preparing one of the country’s most significant industrial rooftop solar rollouts, with Calder Stewart set to invest more than $110 million in solar panels and battery storage across its property portfolio.
Carbon trading schemes cut more emissions than carbon taxes, according to global study
20 Mar 2026
By Shannon Morris-Williams | Carbon trading schemes are more effective than carbon taxes at reducing emissions, cutting fossil fuel use, and accelerating the shift to renewable energy, a global study has found.
Lack of finance stalling sustainable innovation – report
12 Jun 2026
By Shannon Morris-Williams | A lack of access to suitable finance is threatening growth in New Zealand's sustainable innovation sector, despite strong confidence and ambitious expansion plans among purpose-driven businesses, according to a new report.
Pacific climate response in question as NZ finance remains unclear
19 Dec 2025
By Shannon Morris-Williams | With New Zealand's $1.3 billion international climate finance commitment set to end with no clarity on what follows, the Auditor-General says oversight of that funding remains patchy and long-term outcomes are unclear.
Media round-up
19 Jun 2026
In our round-up of climate coverage in local media: The Government is set to quietly scrap a looming ban on coal boilers; some South Dunedin homes may be relocated as climate risks increase; and more details emerge about the handling of documents linked to the undisclosed climate case briefing.
‘Those blocking climate science are not our friends': Pacific leaders warn at Bonn talks
Tue 23 Jun 2026
Pacific nations and civil society groups have united at UN climate talks, pushing back against efforts to weaken agreed language on global temperature limits as negotiations continue behind closed doors.
New refrigerant scheme targets potent greenhouse gases
18 Jun 2026
By Shannon Morris-Williams | New Zealand is set to introduce its second regulated product stewardship scheme under the Waste Minimisation Act, targeting synthetic refrigerants that account for around 2% of the country's greenhouse gas emissions.
Waikato Council advances water security action plan
Tue 23 Jun 2026
Waikato Regional Council has endorsed a new action plan to strengthen the region’s water security.
Increase in wildfire-driven ozone linked to premature deaths across the U.S.
10 Jun 2026
Smog linked to wildfires is getting worse across much of the U.S., playing a role in more than 300 additional premature deaths every year since 2013, researchers say.
New Zealand faces $26b energy infrastructure challenge, report warns
15 Jun 2026
By Shannon Morris-Williams | New Zealand will need an additional $26 billion of investment in energy infrastructure over the next 30 years to meet its decarbonisation goals, with a new report warning that policy certainty is critical to unlocking the renewable generation needed to power a low-carbon economy.
