Fonterra admits ‘100% grass-fed’ claim breached law in greenwashing row
Today 11:45am
Image: Greenpeace Aotearoa
Greenpeace spokesperson Sinéad Deighton-O’Flynn
By Shannon Morris-Williams
Fonterra has admitted its “100% New Zealand grass-fed” claims on Anchor butter were misleading and breached the law, settling a case brought by Greenpeace Aotearoa over packaging used between December 2023 and April 2025.
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