Conserving biodiversity is a business opportunity, say IUCN and Shell
1 Apr 2008

Gland, Switzerland (IUCN)– The business case for conserving nature is strong and getting stronger, according to a new report published today by IUCN (International Union for Conservation of Nature) and Shell International Limited.
The report calls for policy reforms to increase the commercial rewards for conserving biodiversity, increased penalties for biodiversity loss and better information on the biodiversity performance of business. A key challenge facing all biodiversity businesses is the lack of accepted indicators to measure positive and negative contributions to biodiversity conservation.
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