FORUM: '100% pure' is 100% damaging
1 Feb 2013
100% Pure NZ tag is damaging our economy, says marketing adviser DANIEL BATTEN.
Imagine if Nike’s tagline was “we care for the world’s feet”. It would damage its brand. Why? Because it would invite scrutiny about whether this statement was true, if the feet in question belonged to someone in one of Nike's factories in the developing world.
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Tech alone won’t save us, warns climate expert
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By Shannon Morris-Williams | Technology alone won't be enough to reach net zero emissions, environmental psychologist Lorraine Whitmarsh told the Carbon and Energy Professionals conference in Auckland last week.
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Jostling and lobbying have intensified ahead of the release of a review into the electricity sector.
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Otago Regional Council has given the green light for 28 community-lead environmental projects around the region to receive more than a million dollars from its annual ECO Fund disbursement.
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Fight over coal mine heats up
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Forest & Bird is calling on the government to create a new scientific reserve covering the Denniston Plateau on the West Coast, which would stop a fast-tracked coal mine.
