Why businesses should get water-wise
5 Oct 2012

Murray Gibb ... we're exporting embedded water.
Water foot-printing is going to be as big as carbon foot-printing – and smart businesses are recognising that now, says Water New Zealand chief executive Murray Gibb.
The concept of embedded water – the amount of water used in producing an item for sale – is taking off rapidly among environmentally conscious European consumers, he says.
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Story copyright © Carbon News 2012