Vegan marketing expert shocked at NZ's campaign against "plant-based" diet
11 Apr 2022
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By Liz Kivi
THE creator of a vegan online guide is disappointed that New Zealand was instrumental in removing a call for “plant-based” diets from the summary of the latest IPCC report.
Sam Tucker, founder of Hamilton-based Creative Compass Vegan Digital Marketing, says it’s “shocking” New Zealand diplomats lobbied to water down the language of the latest Intergovernmental Panel on Climate Change (IPCC) report's influential summary as reported by Newsroom, instead replacing the phrase with “sustainable healthy" diets.
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Story copyright © Carbon News 2022
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