When it comes to buying climate friendly vehicles 11% will part with the cash

3 Jun 2008

Climate friendly cars ... older, educated, women more likely to buy
Image: Mikey G Ottawa
Climate friendly cars ... older, educated, women more likely to buy

WESTLAKE VILLAGE, Calif. — Although many new-vehicle buyers may want to purchase an environmentally friendly vehicle, only 11 percent are “very willing” to pay more to do so.

According to the J.D. Power and Associates 2008 Power Auto Offline Media ReportSM—Spring Edition, new-vehicle buyers who express a strong willingness to pay more for environmentally friendly vehicles are more likely to be female and are highly educated.


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