Mallard cites sustainability in potential $200m fashion market.
21 May 2008

Environment Minister Trevor Mallard says Government initiatives and regulatory drivers, like the Emissions Trading Scheme and the New Zealand Energy Strategy, and changing consumer behaviour mean that New Zealand businesses do need to “get real” and become sustainable.
Mallard told the 2008 Small Business Expo, Christchurch Convention Centre, that operating sustainably will provide a market edge, and cited a clothing label which is credited with opening a new $100 million a year market, due to grow to $200 million.
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