Pure NZ campaign a liability, says consultant
2 May 2014

Emma McConachy ... we're dreaming.
New Zealand’s 100% Pure marketing campaign is a 100% liability, says an Auckland environmental consultant.
McHugh & Shaw co-founder Emma McConachy says while its creators might have intended it to refer to a 100% Pure New Zealand experience, it has been
indelibly linked to the quality of the environment.
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Story copyright © Carbon News 2014