'Pure NZ' impossible mountain, says scientist
8 Feb 2013

Shaun Hendy ... NZ should be an innovator.
The 100% Pure brand is stopping New Zealand reaching its potential, says the current holder of the Prime Minister’s Science Communicator Prize.
Professor Shaun Hendy says that the country should be focusing on developing high-value manufacturing instead of selling a brand that it can’t live up to.
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