NZ stepping out in bamboo socks
17 Aug 2012
Kiwi hosiery brand StepOut says it is introducing New Zealand’s first eco-friendly supermarket range of socks and tights - and upping the stakes against its Aussie rival.
While an Australian company held close to a monopoly on New Zealand’s hosiery market less than a decade ago, local brand StepOut now accounts for more than 20 per cent and hopes the Nature range will attract new customers.
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