In the new war of the worlds, the old world is losing
18 May 2015

McDonald's ... old and tired.
The power of traditional companies is declining in the face of sustainable and techno companies, new research shows.
Social trends researcher Jill Caldwell, of Windshift, says that her current project analysing the way in which people respond to different business models suggests that the news is bad for the type of companies that have ruled the markets for the past 150 years.
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