Successfully enticing solution seeker consumers to grocery stores
22 Apr 2008

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A Trader Joes store opens in New York .. LOHAs approach boosts market share
By Patti Marshman-Goldblatt, Senior Vice President, NMI -
As grocery outlets try to lure customers by offering greater selection, price reductions and differentiating shopping experiences; environmentally- and socially-conscious philosophies are key factors to the LOHAS consumer.
Companies that target LOHAS consumers must first commit to acting as good environmental stewards.
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