“They are totally counterproductive because they turn real competition in the field of environmental action into pure bluff,” says its executive director, Jürgen Resch. In this interview with Clean Energy Wire, Resch argues that corporate “climate neutral” claims delay effective climate action, because they falsely suggest environmental improvements. He says regulators are unlikely to end this trend that is “spreading like a pandemic,” which is why his organisation is suing companies over their climate claims.