French fossil fuel ad ban: what it means and the opportunity for agencies
2 Sep 2022
FRANCE is the first European country to ban fossil fuel advertising. The ban, which comes into effect next year, could see companies fined up to €100,000 for breaching the rules.
It may seem a strong move for a country to ban an entire category of advertising, but it’s odd that we’ve been happy to see advertising for fossil fuels for so long. Fossil fuels are proven to do wide-ranging harm to the planet and our health. Plans for their continued production will fuel a catastrophic climate future that nobody wants. The world’s governments are pursuing climate goals that necessitate a rapid reduction in fossil fuels.
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