Greenwashing lawsuit against Dutch airline is the first of its kind
11 Jul 2022
AS concerns over climate change rise, so too does greenwashing as a marketing tactic. And it’s often the most environmentally-destructive companies that trumpet the most outrageous claims—just take a look at some of the advertisements fossil fuel companies have put out in recent years.
But luckily, it’s getting harder for companies to make unfounded claims of eco-friendliness without getting called out. This week, environmental groups filed the first greenwashing lawsuit against an airline company. KLM, the Dutch subsidiary of Air France KLM, is often touted as a sustainable choice compared to other airlines. But the company is now accused of overselling its sustainability in ads—to the point of potentially misleading consumers.
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