Gore-backed group to launch US$300 million climate change campaign
27 Mar 2008

Image: Kangotraveler
Media this way.. the Gore group will spend up large to change behaviours
The Alliance for Climate Change Protection will spend $300 million over the next three years on a global warming marketing campaign, USA Today reports.
As a point of reference, U.S. automakers and industry trade associations spent $62.6 million on lobbying in 2007 to counter energy bills and efforts to craft new fuel rules.
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