Corporate 'greening' wasted on consumers, report says
15 Jul 2008
Consumers are showing an increasing willingness to adjust their habits in ways they believe will help to address the problem of climate change, but at the same time, they aren’t recognising the efforts of major corporations trying to do the same thing, according to the results of a new international market survey.
The New York-based corporate image and brand consultancy Lippincott, in conjunction with the Climate Group, a climate change advocacy organisation, released the findings from a consumer behaviour and sentiment survey it conducted in the United States, the United Kingdom, France and Germany in which it asked consumers to gauge their own commitment to fighting climate change and their attitudes toward companies actively promoting their green credentials.
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