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Successfully enticing solution seeker consumers to grocery stores
Tuesday 22 Apr 08 6:15am
By Patti Marshman-Goldblatt, Senior Vice President, NMI -
As grocery outlets try to lure customers by offering greater selection, price reductions and differentiating shopping experiences; environmentally- and socially-conscious philosophies are key factors to the LOHAS consumer.
Companies that target LOHAS consumers must first commit to acting as good environmental stewards.
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