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Successfully enticing solution seeker consumers to grocery stores

Tuesday 22 Apr 08 6:15am

A Trader Joes store opens in New York .. LOHAs approach boosts market share
Photo Credit: x=eyedblonde
Photo Credit: x=eyedblonde
A Trader Joes store opens in New York .. LOHAs approach boosts market share

By Patti Marshman-Goldblatt, Senior Vice President, NMI -

As grocery outlets try to lure customers by offering greater selection, price reductions and differentiating shopping experiences; environmentally- and socially-conscious philosophies are key factors to the LOHAS consumer.

Companies that target LOHAS consumers must first commit to acting as good environmental stewards.

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